My Dog and Pony 2 Last night at Galapagos
I had the pleasure of attending AIGA’s “new” event format “My Dog and Pony” last night at the Galapagos art space in DUMBO. It’s a neat structure, the speakers are requested to step back in time to one of their company’s pitch deliveries and then re-enact that speech for us, the audience. I saw the first Dog and Pony event on AIGA’s Vimeo account earlier this summer, so when the invitation came along to attend the second I knew I had to jump on it. Needless to say last night’s presentations were a riot!
Jonathan Alger of C&G Partners admitted that they had no idea what they were doing when they put together ideas for the New Yankee Stadium (And showed off “Bronx Bomber” a modified version of Thesis, a typeface by Lucas De Groot)
Debbie Millman talked about the process of redesigning Tropicana’s packaging (which was later pushed aside for the now infamous Arnell carton.) I love Ms. Millman, but she was very strategy-centric last night…we just wanted to see work!!
Liz Dansko and Jessie Arrington talked about some work they did for TED, but the delivery was dry and confusing compared with the others.
Michael Beirut of Pentagram gave a hilarious presentation of how he came up with the new logo/typeface for the Museum of Art and Design. By far his talk was the best, hands down. I knew he was funny, but never so much so, and given that he is a partner at one of the most respected, upper tier design firms in the world, it came as a bit of a shock.
All in all it was a great night!
Other star sighting: Tina Roth Eisenberg aka “swissmiss“