Life is too short to wait for a final product, look for payoffs throughout your process

Hello everyone, I’m sorry that it has been a while. I am looking to update this thing and use it as a means to more frequently and with greater eloquence discuss topics of design, advertising, creativity, and my own sources of inspiration. I started writing this post numerous times, in each instance embarking on a weighty, self indulgent tirade reflecting on what I have learned and grown from during the first year of my career. Well, in short it is this: Work harder than everyone else around you, never be satisfied with the work that you manage to produce amid constant distraction, and realize that you only get one chance on this earth to make an impression. Even worse guess what–it won’t be through the work that you produce. Seriously. Design, advertising, art, architecture, it’s all just physical rubbish. Live your life so that other’s may remember you as a standout, someone who cared far more about other individuals than yourself, and you will leave a legacy far greater than you can possibly imagine.

On that note, if you have to work why not make doing that work a blast. I was late to this party, but I stumbled across Ryan Leslie last week on YouTube. Here is an individual who loves the process of making music as much as he does listening to the final tune. Enjoy and please, remind everyone whom you care for that you love them.

Work featured in Ad Age Global Issue

LBi ran a blog post last week announcing Malavika and my feature as top finalists in Ad Age’s Global Issue cover competition. Check out the LBi post, or visit Ad Age’s website directly to check it out.

LBi Post
Ad Age Article

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Some really nice work from Ken Deegan

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I just came across Ken Deegan on Cosas Visuales. He has a very clean typographic style that appeals to my Swiss/Bauhaus influenced design education.

New York Times Data Visualization Lab

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I am always excited when I navigate to the NYT homepage and find that there is an interactive graphic to supplement the featured article. These “data visualizations” as they are called by researchers, or “information graphics” as they are called by designers, were prolific throughout the presidential campaign, but are still quite useful in everyday activities. For example, I took a peek at the murders in NYC by location when looking for a new apartment in Brooklyn, just to feel a little more secure in the evenings.

Anyhow, the Times is working with IBM to make the ability to produce these visualizations open source, which is pretty cool. If you have the data, you could conceivably make a chart depicting how many of your neighbors remember to take the trash out every week.

My Dog and Pony 2 Last night at Galapagos

I had the pleasure of attending AIGA’s “new” event format “My Dog and Pony” last night at the Galapagos art space in DUMBO. It’s a neat structure, the speakers are requested to step back in time to one of their company’s pitch deliveries and then re-enact that speech for us, the audience. I saw the first Dog and Pony event on AIGA’s Vimeo account earlier this summer, so when the invitation came along to attend the second I knew I had to jump on it. Needless to say last night’s presentations were a riot!

Jonathan Alger of C&G Partners admitted that they had no idea what they were doing when they put together ideas for the New Yankee Stadium (And showed off “Bronx Bomber” a modified version of Thesis, a typeface by Lucas De Groot)

Debbie Millman talked about the process of redesigning Tropicana’s packaging (which was later pushed aside for the now infamous Arnell carton.) I love Ms. Millman, but she was very strategy-centric last night…we just wanted to see work!!

Liz Dansko and Jessie Arrington talked about some work they did for TED, but the delivery was dry and confusing compared with the others.

Michael Beirut of Pentagram gave a hilarious presentation of how he came up with the new logo/typeface for the Museum of Art and Design. By far his talk was the best, hands down. I knew he was funny, but never so much so, and given that he is a partner at one of the most respected, upper tier design firms in the world, it came as a bit of a shock.

All in all it was a great night!

Other star sighting: Tina Roth Eisenberg aka “swissmiss

Custom AcknowledgementGrams

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A big client of ours out here is MoneyGram, and we are excited to be in the process of creating some great work for them. Therefore, it is often proper etiquette to make custom tokens to acknowledge that we genuinely care for the people we work with, not just the work we do.

My bud Hevan Chan came to me in a bind to crank out a couple cards for just such an occasion, and seeing as I had a little time and was stuck doing some more monotonous work, I obliged. These are meant to play off of MoneyGram’s current “hands” campaign, but I thought a little 50’s vibe would lighten the mood. Thank you House Industries for SignPainter!

Halloween with Puck

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In the true spirit of our VC upbringing, Jessie Harte and I volunteered to design the poster for the Lost Boys halloween party. Little did we know at the time that it would be due this week. After much discussion over a theme, a bit of Flickr browsing, and good old fashion ball busting from Paul D’addario, we decided that it would be fitting to use an image of the creepy Puck cherub that is affixed to the front of our building. Little did we know that it would take so little to make him disturbing enough for our purposes. Anyhow, a couple pumpkin spice beers, creative copywriting, and token Halloween font later, we arrived at this conclusion. (Don’t tell our project managers that we pushed aside their work yesterday to finish this instead.) Trick or Treat!

The Elixir of Life

So the unavailing of our new beer fridge yesterday was an important and serious affair, as noted by numerous emails and calendar appointments.

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Information Culture Meets Social Networking

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I was originally quite opposed to the idea of constantly posting my “goings on” anywhere online. I was always lazy with AIM away messages, and never ever updated my status on Facebook. Hell, for that matter I hardly told actual classmates what I was up to if I left my design studio, unless I was making a run for coffee. So earlier this summer when I became “Twitterpated” so to speak, I decided I needed a really good reason to do so other than that the creative industry “wanted” me to, or thinks it’s the hip new trend.

I have broken down my Twitter usage to three basic components:

1. Instant News
2. So my family and friends know the ins and out of my routine
3. To feel less isolated in a city of 8 million people

Think what you will of reasons 2 & 3, what fascinates me the most is the ability to be constantly updated on events happening around me, as offered up not only by news agencies, but by citizens posting first-hand accounts of events they witness. Twitter has inadvertently developed a platform for vigilantly news reporting that in many ways provides better headlines than those delivered by major conglomerates.

I am an information addict, my homepage is the New York Times and I start every day by navigating directly to Google Reader. Forget the fancy design systems of blogs and websites, all of my news starts out in black text with blue headings. This obviously conflicts with my profession as a designer, however, in cases where I just need to know objectively what is going on outside, I want information delivered, not sold to me, and this text-only structure has proven to be the best design.

Information selling vs. information delivery is what I believe will define the future of news media and social networking. In a world where news has become arguably “free” I don’t want to be immediately bothered by advertisements or have information ordered in someone else’s opinion of importance. On the first skim I want sentences, arranged by when they broke or in an order I have previously determined. Then, if my interest is piqued, I’ll opt in for some legitimate journalism. Herein lies the x-factor to the Twitter news debate: quality. No one would argue that the average individual pales in comparison to NYT’s army of reporters. But in my simplified scheme of info-feeding, those reporters are the salesman trying to close the deal on a car that I test-drove already…because my friend has one. I could try out the product without even stepping foot in the dealership. In a world where news is “happening all around us” do we really need to wait for professionals to come give play by play? Shouldn’t their job focus more on later finding the facts surrounding the event that was reported?

Twitter offers a speedy alternative to waiting for headlines to break. When I watched Obama fly into New York via Helicopter, I was furiously typing into my iPhone’s Twitter app that I saw Marine One, while simultaneously searching Twitter for why the President was in New York. For kicks I googled the same question and found no hits. It wasn’t until hours later that the news reported he was in town for the NAACP.

So what will this mean for the main-stream news? Likely nothing, other than further issues with financing their operations. For in-depth coverage they are still the de-facto source, and human interest pieces are often an unanticipated surprise after reading the headlines. I do predict, however, that the visual means by which we experience news will evolve to mirror somewhat what I described above. Thanks to mobile devices with small screens yet superb graphic capabilities, we will soon see greater experiments with organizing large amounts of content so that it can be quickly viewed and accessed. From a designer’s perspective it is an infinite playground to test grids and typography. Happy info gathering!

Like Stuff?

Be entertained by stuff while learning about stuff by ordering stuff and getting more stuff if you do. If you order Objectified early they throw in a tote bag designed by Build. Now, it is a really nice bag, but doesn’t anyone see the irony in getting an extra material thing with a movie about the impact of man-made objects on the planet? Objectified isn’t all about the bad, but really? Is this supposed to be a covert jab at our love for things, especially if they are free?

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